Executive Committee
Bogdana Glovațchi
Bogdana Glovațchi is a Research Assistant in Marketing at East European Center for Research in Economics and Business (ECREB). At the same time, Bogdana is an associate lecturer at the Western University of Timișoara (Romania), Faculty of Economics and Business Administration, Department of Marketing and International Economic Relations. Her research and teaching activities are in the area of IT&C adoption of new technologies from a marketing perspective, with a focus on the future of Marketing, involving the interdisciplinary study of technological innovation and adaptation. Currently, Bogdana is pursuing topics such as the impact of the adoption of new technologies on how markets function, the transformation of business models, as well as the role of marketing in the transition toward a circular economy. Bogdana completed her studies at the Western University of Timișoara, respectively a PhD in Marketing, and a master’s degree in Management and Sales Marketing.
