Executive Committee
Bogdana Glovațchi
Bogdana Glovațchi is a Research Assistant in Marketing at East European Center for Research in Economics and Business (ECREB). At the same time, Bogdana is an associate lecturer at the Western University of Timișoara (Romania), Faculty of Economics and Business Administration, Department of Marketing and International Economic Relations. Her research and teaching activities are in the area of IT&C adoption of new technologies from a marketing perspective, with a focus on the future of Marketing, involving the interdisciplinary study of technological innovation and adaptation. Currently, Bogdana is pursuing topics such as the impact of the adoption of new technologies on how markets function, the transformation of business models, as well as the role of marketing in the transition toward a circular economy. Bogdana completed her studies at the Western University of Timișoara, respectively a PhD in Marketing, and a master’s degree in Management and Sales Marketing.
Alina Ionașcu
Alina is a doctoral candidate in Economics at the Doctoral School of Economics and Business Administration, West University of Timișoara. Her multidisciplinary academic background, including Master’s degrees in European Studies and Economic Integration and Business Law, provides a solid foundation for her research on the effects of globalization on sustainable economic development, integrating both economic and legal perspectives. As a research assistant at the East-European Center for Research in Economics and Business (ECREB), Alina conducts advanced data analysis, co-authors impactful academic papers, and helps organize prominent scholarly events. She also disseminates research findings at national and international conferences. Her role as a student evaluator for the Romanian Agency for Quality Assurance in Higher Education (ARACIS) underscores her dedication to academic excellence and quality standards. Her international experience, including an Erasmus+ exchange at Université de Lille, France, has further deepened her engagement with francophone research. Her primary interests include European economic integration, globalization, and their institutional and legal dimensions.
Cristina Criste
Associate researchers from abroad
Bogdan Mărculescu
Bogdan Mărculescu is an Assistant Lecturer in Management and Entrepreneurship at Xi’an Jiaotong-Liverpool University, China, with over 12 years of experience in higher education and more than 14 years of business experience. His research and teaching explore how physical, digital and socio-cognitive learning environments shape entrepreneurial action, technology adoption and innovation practices. His research focuses on digital entrepreneurship, hybrid entrepreneurship, the use of artificial intelligence in start-ups and innovation management, with publications in Q1/Q2 international journals, books and edited volumes. As principal investigator on funded research projects, he examines the psychological and contextual mechanisms that enable individuals to move from learning to action. Alongside his academic career, Mr Mărculescu has co-founded several AI-driven digital ventures, including platforms supported by Google for Startups and selected for the Web Summit ALPHA programme. These ventures serve as experimental learning environments, directly informing his research and his innovative pedagogical approach, which is based on a teaching model without traditional lectures. He consistently receives an ‘Excellent’ rating in academic evaluations and is recognised for his ability to integrate theory, practice and learning design into educational models that can be applied in practice.
Cristina Ștrango
Florian Horky
Ivana Kovačević
